ClickZ Amazon Insights Newsletter - 01.23.2025

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Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

MARKETING PREDICTIONS
Davos 2025: Marketing in the Intelligent Age

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Read ClickZ’s detailed analysis here.

The Insight Track

AMAZON INSIGHTS ANALYSIS
Record-Breaking Holiday Sales Prompt Strategic Gains in Retail Industry Revenue

The 2024 holiday sales rose 4%, reaching $994.1 billion, bolstered by lower inflation and pre-pandemic spending behaviors. Key categories—electronics, home furnishings, and particularly e-commerce—grew markedly, suggesting opportunities for enhanced strategies in Amazon insights. The NRF’s data underscores evolving consumer dynamics, pivotal for shaping future digital marketing efforts in 2025.

AMAZON MARKETING
Elevate Your Marketing Strategy with Amazon Optimization Transform Product Listings for Success

Product listing optimization is pivotal on Amazon, enhancing product visibility and engagement. Employing channel-specific strategies, high-quality images, precise keywords, and structured data ensures increased click-through rates.

Continuous updates and testing, aligned with platform algorithms, drive performance, offering actionable insights for Amazon-focused marketing professionals to strengthen competitive advantage.

BUSINESS RESTRUCTURING
Amazon Redefines Fashion with Strategic Shift Boosting Innovation and Consumer Engagement

Amazon's Fashion and Fitness group sheds 200 roles, mainly in San Diego, focusing on fostering innovation and heightened customer engagement. This move, distinct from the phased-out "Try Before You Buy" initiative, exemplifies a strategic overhaul aimed at refining team efficiency to bolster Amazon's competitive advantage, offering fresh insights for digital marketers.

ECOMMERCE FULFILLMENT
Ecommerce Giants Boost Luxury with Strategic Distribution Center Expansions

The latest ShipBob report reveals that 80% of ecommerce brands grew revenue in 2024, with 56% operating on three or more sales channels.

A strategic focus on distribution, 38% plan more fulfillment centers, underscores ecommerce's emphasis on fulfillment as a differentiator, with significant opportunities in multi-channel and international markets.

Influencer Corner 📣

Performance Pulse 📈

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion.

By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

MOBILE MARKETING TRENDS
Unlock Mobile Marketing's Luxury Potential and Embrace 2025's Transformative Trends Now

Mobile marketing in 2025 thrives on technological advances—like AI-driven personalization, 5G, and AR/VR—reshaping consumer engagement. Strategic focus includes hyper-localized ads and ethical AI practices.

These innovations are essential for brands seeking consumer trust and loyalty, driving growth in an increasingly digital world. Emphasis on data privacy remains crucial.