ClickZ Amazon Insights Newsletter - 01.09.2025

Amazon Effectively Bars Sellers From Temu Marketplace

Author

Zihan Lyu
January 09, 2025 • Estimated Reading Time: 8 minutes

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Welcome to ClickZ Amazon Insights, an essential newsletter crafted for e-commerce professionals navigating platforms like Amazon and similar marketplaces. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers. To share a few…

🎥 Live from CES 2025: Meet Karthik Ganesh, CEO of OnMed! With OnMed, accessing healthcare becomes easier for communities with limited options. Their innovative “clinic-in-a-box” solution is already active in six states and is expanding to over 25 states in 2025.🎧 Learn more about their mission and what’s next for OnMed

Hear what Jiayin had to say about Sooca’s marketing strategySoocas is revolutionizing oral care with their multi-functional toothbrush, combining brushing and flossing in one device—a unique concept designed to solve a common issue: People skip flossing because it’s inconvenient.

Soocas is using influencer marketing and Instagram to connect with their audience and build brand loyalty.

Meet Prima Shi, Marketing Director at Birdfy!The cutest thing we found so far! Birdfy has taken home a CES Innovation Award for their Birdfy Feeder 2, an AI-powered smart bird feeder that tracks, identifies, and captures birds in stunning detail. 🏆

This is your chance to share your vision and connect with a worldwide audience! 👇

The Insight Track

Amazon is compelling sellers to prioritize its marketplace over Temu, a rapidly growing competitor. By influencing pricing strategies, Amazon affects product visibility. As Temu challenges Amazon's dominance by expanding local operations, marketing professionals should explore Temu's burgeoning potential to enhance business opportunities strategically in the evolving marketplace.

Retail giants like Amazon, Best Buy, and Walmart revamped e-commerce strategies, while 2024 saw a boost in retail media and social media marketing. Modern Retail Research highlights ongoing investment in these areas for 2025, underscoring their strategic importance. Marketers are encouraged to leverage retail media to enhance brand visibility.

Omnicom Media Group's partnership with Amazon extends purchase data access from 13 months to five years, enhancing brands' insights into consumer behaviors. This collaboration empowers marketing strategies by leveraging expanded data through Omnicom's Omni platform, offering substantial strategic value in Amazon Ads and beyond for marketing professionals.

At CES 2025, Amazon showcased significant innovations, expanding Fire TV integration, enhancing Ring devices, and collaborating with BMW and Qualcomm for automotive AI. The advancements include new Smart Smoke Alarms, 2K Ring camera upgrades, and Panasonic's Fire TV-equipped lineup, emphasizing strategic partnerships and technological evolution in smart home and automotive domains.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

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Global Marketing

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Marketing & Comms

 📍 Austin, TX, USA

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