ClickZ Amazon Insights Newsletter - 10.03.2024

Plus, sustainability efforts with start-ups.

Author

Sophie Bruxner-Randall
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Eleven sustainability start-ups will pilot innovative technologies with Amazon across Europe, aiming to enhance recycling, packaging, and energy efficiency. Notable projects include Cheesecake Energy's storage systems and Phaidra's AI tools. Amazon's Sustainability Accelerator supports these initiatives, reflecting its commitment to environmental innovation and long-term partnerships.

This trailblazing programme is a testament to Amazon’s commitment to supporting innovation and driving positive change. By providing a real-world testing ground for unique and cutting-edge technologies, we’re not only reducing our environmental impact but also creating a blueprint for more sustainable practices across industry.

Justine Mahler, Sustainability Director, Amazon

Amazon's Live Sports Partnership team, led by Amy McDevitt, integrates brands into live sports coverage on Prime Video. They create custom, contextually relevant sponsorships and commercials, enhancing brand messaging. With new sports like NBA and NASCAR, Amazon offers innovative ad solutions, leveraging technology and first-party insights to engage viewers.

Navigating the Amazon marketplace can be challenging, but the right tools can significantly boost your eCommerce success. Here are some top Amazon marketing software and tools to consider:

  • Sellozo: An AI-driven platform for PPC management, offering features like AI bid automation and keyword discovery.

  • Threecolts: Provides tailored business solutions, including inventory alerts and feedback automation.

  • Helium 10: An all-in-one tool for product research, listing optimization, and more, with various pricing plans.

  • PPC Entourage: Simplifies ad optimization with features like keyword cleaning and bulk optimization.

These tools can streamline your operations, enhance your marketing strategies, and ultimately increase your sales on Amazon.

Discover the top five marketing trends to watch in 2024, ensuring your brand stays ahead in the dynamic advertising landscape. From AI advancements to media sustainability and the rise of streaming TV, these trends are set to redefine marketing strategies. Here’s a quick rundown:

  • AI Integration: Enhance customer interactions and personalize campaigns.

  • Media Sustainability: Adopt eco-friendly practices in advertising.

  • Streaming TV Ads: Reach audiences through popular shows on platforms like Prime Video.

Start leveraging Amazon Ads to display your products and create cost-per-click campaigns. If you're new to this, Amazon Ads offers managed services to help you get started, though budget minimums apply. Expand your reach with Streaming TV ads, ensuring your brand appears in award-winning content. For more details on how Amazon uses cookies, check out the Amazon Cookies Notice.

Editor’s Pick 🌟

Editor’s Pick 🌟

New guide reveals that Google Discovery is best for ROAS at low spend, whereas Performance Max delivers results at scale. To optimize performance in Google, brands should: 

  • Invest in Performance Max, which comprises ~24% of budget on average and supports increased scale at similar performance. 

  • Leverage Google Discovery for potentially strong ROAS, especially at lower spend levels. 

  • Consider Google Shopping as a middle-ground option, offering good ROAS potential with more scale than Discovery. 

This research was put together by Fospha, EMEA's leading marketing measurement platform. Fospha has $1bn spend under measurement across 150+ of the world's best eCom brands, including Free People and Gymshark. They've assembled a guide of the best Google channels & strategies to lead brands into H2 - you can read this here. 

Performance Platters 🍽️

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnelbusiness outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexusachieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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